Farmer Florist: Masters Workshop | LynnVale Studios & Farm
farmer florist, workshop, flower workshop, lynnvale, flower farming, farming, flowers, slowflowers
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the farmer florist: masters workshop

the art of growing & sustaining an American grown flower farm

LynnVale Studios & Farm, Gainesville, Virginia

August  15th & 16th

9am ~ 5pm

7 students minimum

For the third year in a row we’re excited to open our farm for an intimate hands-on flower farming experience.  Well over a decade in the making, our workshop examines what it takes to build a  successful flower farm & farmer florist business. Nestled within the stunning LynnVale Studios & farm, students will draw inspiration from acres of seasonal blooms amongst the picturesque landscape of  Andrea & Lou Gagnon’s 8th generation family owned farm.

At LynnVale our success has been the ability to recognize, to respond to and in some cases to drive industry trends to help cultivate a balanced and profitable business model.  This workshop is designed to provide students with an in-depth,  hands-on design experience coupled with an intensive & introspective look into the philosophies and practical strategies of growing “big”  as a farmer florist.

Andrea & Lou Gagnon started their flower farm and art studio in 2002 by growing & selling primarily at local markets.  With a professional design education as an architect Andrea expanded her artistry into wedding florals and as the demand for her flowers grew, she began serving a curated list of the country’s top designers.  A leader in the American Grown Flowers movement, Andrea has also served as Mid-Atlantic Regional Director and Treasurer of the Association of Specialty Cut Flowers and has lectured on cut flower growing on a local, regional and national level.

Designed with new, aspiring & evolving farmer florists in mind – this workshop offers students the opportunity to explore the many paths toward growing a successful farmer florist farm & studio.

day one

in the studio

wednesday, 9am ~ 5pm

We’re excited to announce that Andrea will be partnering again with long-time designer and client, celebrated chef, former restaurant owner and author,  Sidra Forman.  Recognized as one of Martha Stewart’s Top designers, Sidra brings a wealth of expertise in creating gorgeous florals as well as designing & sustaining a diverse business model that hinges on seasonality. Sidra’s DC based flower studio is part sophisticated home restaurant, part urban garden where flowers, fruits and herbs compete for space within an always peaceful artistic oasis.  Students will delight, as well, in  Sidra’s culinary artistry as she and her talented team provide delicious farm-to-table fare each day.

In this studio intensive day, Andrea & Sidra, will guide students through hands-on design sessions {luscious bridal bouquets, exquisite boutonnieres & corsages, lush centerpieces} and expert demonstrations {gorgeous garlands, large scale work/urns & the mechanics & designs of  large structures},  while sharing their design philosophies, practical tips & techniques.  We’ll  expand our “studio” into the field as we guide  students on a tour of LynnVale farm, reflecting on the unique qualities & challenges of successful designer/flower farmer relationships and the amazing opportunities and freedoms when you grow with designers in mind.

~ NEW for 2018 ~

“Capturing Your Story”

kate headley

wednesday, one hour session

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We’re excited to announce that Andrea & Sidra will be joined by acclaimed photographer,  Kate Headley.  Recognized as one of Martha Stewart’s Top photographers, Kate is a highly sought after wedding photographer who has been shooting large scale and intimate weddings along the East Coast for the past ten years. Kate specializes on shooting florals and still life on the go—when you only have moments to photograph a year’s work of design in all kinds of lighting circumstances, you pick up a lot of tricks. Kate will share her approach and technical tips on how you can document your day to day flower farming to tell stories about your work that are captivating, personal and make your work stand out in the crowded market.  In additional to weddings, Kate shoots travel and small business stories.  Her favorite subject is her grandparent’s farm in northern Michigan.

flowers by Sidra Forman, photos by Kate Headley

day two

growing concerns

thursday, 9am – 3pm *

Running a diverse flower farm requires a farmer florist to wear many hats. Once successful, it  is virtually impossible for any one person to “do it all.”  As your business grows, so too will your need to improve efficiency in every aspect of your operation.  Andrea will share our systems and strategies for successful communication with our designer clients, discerning brides, contractors and within our own team.  Expect to take home copies of our floral contracts, availability lists and demos of current favorite programs, services &/or apps that make chaos more manageable and keep you out of the office and in the studio & field.

What crops we would invest in if we had to
do it all over again?
How do we choose what to invest in now?
How do we “flower on” during
the off-season?
What are our goals for the future?

No matter the size of your farm, understanding the most efficient & profitable use of your land is a weeklong workshop in itself.  For us, this means continuously evaluating and re-evaluating our crop selection from year to year.  Less a primer on “how” to grow any particular flower, we’ll share our  expertise and systems  for choosing “what” to grow, “how much” & “why.”

*We invite ALL interested students to arrive early on Thursday (from 7am on) to observe, participate in our daily harvest and/or explore our farm at their own pace.

“How Art Works: Understanding Color”

lou gagnon

thursday, one hour session

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Few elements of design are as influential & integral to our success as farmer florists than “color”.  We spend days defining & refining color palettes with our brides, hours coordinating orders to match our designer’s needs, weeks & weeks of research and development coordinating & forecasting color “trends” for our retail markets.  In this session, artist Lou Gagnon, of How Art Works, will lead us through a series of empirical exercises that will clarify the misconceptions and fill in the voids surrounding color theory.  You’ve “seen” all your life. After this you’ll see what you’ve been missing.

As a professional artist, art educator, architect, and former Disney Imagineer, Lou has received regional, national and international awards for architecture, entertainment design and fine art.

You’ve “seen” all your life.

After this you’ll see

what you’ve been missing.

collaboration & exploration

thursday, 3pm – 5pm

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Our overall goal is for each attendee to receive personal attention and ultimately enjoy an immersive, explorative and challenging experience.  During this student-directed  “open studio” session, each student will have the opportunity to design, independently or collaboratively, to delve deeper into any design, process, or farming related conundrums with expert guidance from Andrea & her LynnVale Design team.

Join us in 2018!

LynnVale Studios & Farm, Gainesville, Virginia

August  15th & 16th

9am ~ 5pm

7 students minimum

$1,295

per person

click HERE to enroll

Payment schedule

Payment 1 of 2: $895 due to reserve | register

Payment 2 of 2: $400 due to June 1, 2018

Join us in 2018!

Join us in 2018!

Discounts

 

coupon code LVSWORKSHOP150 for $150 off ~ expires 12/31/2017

Cancellation

ALL class registrations are non-refundable, workshop will be held rain or shine, students wishing to transfer their registration accept full responsibility for any/all arrangements to do so.

Materials

All floral materials, supplies, and clippers included.  Floral material  will consist of LynnVale grown &/or foraged foliage and blooms along with select flowers from some of our favorite local, regional and national American flower farms.

Food

Farm-to-table lunches each day provided by chef Sidra Forman.  All refreshments included.

Lodging

Students are responsible for their own lodging. List of recommended hotels/ accommodations available on request.  Closest airport is Washington DULLES (IAD).

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